Certificate in Digital Marketing Fundamentals

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6 Courses Series

Get in-depth knowledge.

4.7

(18,865 reviews)

Beginner level

No prior experience required

2 months

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing

Skills you'll gain

Go To Market Strategy

Financial Modeling

Corporate Finance

Marketing

Finance

Financial Accounting

Financial Accounting

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

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